Former Roku executives launch Tetra TV, an advertising network that aims to connect buyers to ad inventory from 100+ streaming video channels across platforms (Alex Weprin/MediaPost)

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Alex Weprin / MediaPost:

Former Roku executives launch Tetra TV, an advertising network that aims to connect buyers to ad inventory from 100+ streaming video channels across platforms  —  A pair of veterans of the OTT platform Roku are launching a new advertising network, focusing on connected TV.



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