Many young Instagram users have turned their accounts into "business" profiles to get detailed analytics by providing their phone number or email to the public (Sarah Frier/Bloomberg)

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Sarah Frier / Bloomberg:

Many young Instagram users have turned their accounts into “business” profiles to get detailed analytics by providing their phone number or email to the public  —  – Creating a ‘business’ account provides detailed analytics  — Users say they are businesses, in order to get the information



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